Our Logo

Our Logo

Our logo is very controversial, even for us, and represents our belief of “Moving Beyond Racism in the Southern USA.”

Thanks for visiting us and thanks for checking about our logo! Most of our pages have very little text on them because we try to stay as universal as possible in our presentation, but we wanted to take an extended amount of time to talk about our logo.

Our logo is gaining a lot of attention for us as a highly recognized brand but it also causes controversy and feelings of hatred towards us in the United States and United Kingdom. We love our country and even if you don’t agree with our explanation, we hope you can understand our viewpoint.

Union Jack
Union Jack
Stars And Bars
Stars And Bars

Our logo contains the Stars and Bars, the battle flag of the Confederacy in the American Civil War of 1861-1865 and this has caused most of the controversy. Everyone has an opinion about the Stars and Bars, but we find this explanation on Wikipedia a noble attempt at an objective discussion: Modern use of the Stars and Bars. We linked to the section on “Use By Musicians” which we’ll get back to, but the crux of the argument is around racism, which we deplore.

It is a fact that the Confederacy was a racist and rebellious institution which lead millions of Southerners into a rebellion against the USA to defend State’s rights to hold slaves. Such a tragic and ignorant position is part of the history and heritage of The South, but the Stars and Bars was the battle flag of the common man in the Confederacy – not the official flag of the Confederacy. In modern times, the Stars and Bars is often the flag of intolerant white racists, that fact can NOT be denied. Thus, we do see our Logo as a “step beyond” the racism but we still hold to our Southern heritage.

In fact, Jerry’s Great-great-grandfather was a Confederate soldier in South Carolina who lost his arm and land in the Civil War. Interestingly enough, this is how we are related to Janis Joplin too. Janis is another of our heroes and her stance on racism was dramatic and one we hold to ourselves, that racism is just ignorance. So we stand with both the ardent anti-racists and the heritage of the Stars and Bars in The South, especially THE MUSICAL HERITAGE!

Our Saint is Dimebag Darrell and we don’t want to abandon him out there with a bunch of racists, so we’re sticking to our logo! But there were many other musical artists using the Stars and Bars which are a part of our shared heritage between Yankee and Rebel, especially the WIDE acceptance of Lynard Skynard in their peak and still today.

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Many Southerners still hold great pride in the Stars and Bars and there is still widespread love for Robert E. Lee. The South is a great place and we love its history, heritage and traditions. Yet, we do acknowledge that we Southerners largely failed to properly evolve our views on racism, and more importantly, failed to chase off the racists not even from The South that use the Stars and Bars as a racist symbol. That is our sin! Our logo and music quite often are attempts to redeem ourselves from those sins of the past without abandoning our past altogether. We often float the idea of The South rejoining the United Kingdom using a political push for a rejoining of the countries, but this is a thought experiment that we know has absolutely no chance of succeeding or even being a smart thing to do. What we actually believe is that the United States (including The South), Canada, Ireland, Wales, Scotland and England should start political talks to reform a new United Kingdom. It just seems silly that all of us are spending such large amounts on defence when we could all just join up as a country and decrease military spending by massive amounts while still keeping a better military. Then, we also get to send off the politicians to London instead of Washington D.C. to keep them even further away!

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If you’ve read this far, we thank you but wonder what is wrong with you! Seriously, we do thank you for taking time to read about our logo and The South, and especially Dimebag Darrell. To sum it up, we’re not going to leave Dimebag Darrell out there with a bunch of racists desecrating the Stars and Bars, so we’re sticking to our logo!

Original Logo
Original Logo

Quotes

This will be the day when all of God’s children will be able to sing with new meaning: My country, ’tis of thee, sweet land of liberty, of thee I sing. Land where my fathers died, land of the pilgrims’ pride, from every mountainside, let freedom ring. And if America is to be a great nation, this must become true. And so let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania. Let freedom ring from the snowcapped Rockies of Colorado. Let freedom ring from the curvaceous slopes of California. But not only that, let freedom ring from Stone Mountain of Georgia. Let freedom ring from Lookout Mountain of Tennessee. Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring, and when this happens, and when we allow freedom ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual: Free at last. Free at last. Thank God almighty, we are free at last.


Martin Luther King Jr.